In today's world a brand's web presence has never been more important. We are living in the digital age and the internet--and therefore your company--is accessible 24/7 365 so a brand's image needs to be consistent from its website to its Facebook and Google+ Cover photos. Regardless of your industry or field a professional website is a key element to your company's brand as customers/clients, potential employees, business partners and possibly investors can all quickly and easily find out more about your business and the products or services you have to offer at their leisure.
That said, it's not enough that you just have a website you need to also have a professional-looking and user friendly site if you want to be taken seriously. Websites build trust as well as adds value to your brand. Whether you are a company of one or 10,000+ a great and user friendly site is your business card to the multitude of people using the internet to search for the products or services you provide.
In addition to the user friendly focus and professional appearance, your site also needs to be search engine compliant. At b.iD we incorporate all the elements necessary for your site to be search-engine optimized.
No company can or should guarantee rankings only that your site will rank higher with proper SEO. SEO is accomplished over time. Google, bing and yahoo as well as the other search engines determine rankings based on several factors including social media presence, website traffic, site age, competition, site usability, relevance and many others which can only be assessed over time. The aim is to make it easier for users to use encouraging repeat visits, sharing and conversions whole making it easier for search engines to crawl your site therefore indexing it and ranking higher with time. SEO should never be neglected but should also be only one of the many tools your brand incorporates into its marketing mix.
If are looking to start an e-commerce company or expand your brick and mortar store's product offerings online, b.iD can help you get things going. Need a little inspiration, check out some of the e-commmerce websites we've built.
Your digital storefront isn’t confined to just your website. Your Facebook, Twitter, LinkedIn and all other accounts all represent your company in the eyes Internet browsers and buyers. In fact, some may even say that all of your business’ Google results--regardless of relevance or positivity---all constitute parts of your digital storefront. If you are not building and managing your online brand be sure that others are doing it for you. In today's world the dynamic of retailer and consumer has been come one of two way communication. Consumers are talking about your brand and through avenues such as social media you can take charge in participating in that dialog; therefore building brand loyalty and happy consumers.
At the very least, social media marketing can help drive traffic to your site and increase brand awareness. This is a big part of web PR and on its own is a solid reason to incorporate social media into your marketing mix. Talk with b.iD about how to get the most out of your social media accounts.
Email Marketing is one of the most successful and cost-effective marketing tools a company of any size can employ. Ask b.iD about how to begin a successful email marketing campaign that not only gets read but generates conversions as well.