Houston Copywriting Services

What Are Content Creation Services?

Content Creation, (also known as copywriting) is essential for the success of any organization or individual, but it may be difficult to describe what exactly this form of communication entails. We here at b.iD, are more than happy to explain the ins and outs of content and why it’s so important as a form of strategy for your campaign. Content is everywhere; it’s part of our daily lives, it’s all around us and for the most part, it is easy to dismiss it. Look carefully, though, because overall, content plays an important role in the function of our daily lives.

Let’s give you a couple of scenarios that may help you understand this form of writing: You’re thinking about getting a new physician. You search the web, and then you click on the website of your choice of doctor. You search through his/her website, and you like what you see. You do a lot of reading, and you see that this doctor went to excellent schools, has extensive experience, and has outstanding reviews. This made you to make an appointment. This compelled you to take action.

You frequently drive by a billboard that always gets your attention. It’s an advertisement for an animal rights group, and you seemed very compelled, not only by the imagery but by the message behind the text. It makes you think. It may even help you change your views and reevaluate certain opinions you once had about these creatures.

These scenarios are the essence of content writing. Copywriting, is strategic writing that may inform, persuade or help create action by readers, potential consumers or other entities. This is the power of content and b.iD understands this method of strategic communication. Great content makes you think, and it inspires action that helps your organization reach the goals that are necessary for your success. Content plays a significant role in other forms of strategy such as branding, design, and identity. There are many components of content creation, and you will need the help of individuals that understand how to implement this form of writing for the success of your organization’s overall strategy. b.iD’s philosophy when it comes to content writing is the following: Don’t underestimate the power of content, because you may never know how far it will elevate your organization towards the success you’re needing.

Why Outsource Content Creation?

There are so many issues that you worry about when it comes to your business. You’re possibly thinking if you are going to have enough merchandise ready to be placed on your website, or maybe having issues with a distributor, and don’t know if you’re products will arrive on time. You have customers that are concerned with their products, whether they are working properly or if they have received their purchased items on time. You may also worry about permit issues, utilities, and other forms of everyday purchases you do for your business. Let’s not start with legal matters that you may face when it comes to running your business! Tax laws, employment laws and regulations, accounting, the list of activities go on and on. A diverse range of businesses, both in, around and outside of the Houston Metropolitan area, have used our services, and we know that every issue that you experience in your organization, is different from the issues other organizations are facing. But there is a common bond with all of the business owners that we interact with on a daily basis. You face daily challenges in your professional life. You are a very busy individual who simply wants what’s best for your company. Our team understands this thoroughly, and we are here to tell you we know, and we are here at your service.

“Copy is not written. If anyone tells you ‘you write copy’, sneer at them. Copy is not written. Copy is assembled. You do not write copy, you assemble it. You are working with a series of building blocks, you are putting the building blocks together, and then you are putting them in certain structures, you are building a little city of desire for your person to come and live in.”
Eugene Schwartz
“On the average, five times as many people read the headlines as read the body copy.”
David Ogilvy
“Imagination is one of the last remaining legal means you have to gain an unfair advantage over your competition.”
Ed McCabe
“The secret of all effective advertising is not the creation of new and tricky words and pictures, but one of putting familiar words and pictures into new relationships.”— Leo Burnett

With all of those issues that you are facing each and everyday, why spend time writing? Outsourcing content creation services are highly recommended because it is a very specialized form of strategic communication. Writing is only the beginning. Behind all great content creation, is a great strategy. For many communication plans, including content creation, there must be a goal with individual elements. A goal that is precise, a goal that is reasonable, that is timely. The goals for your campaign are later broken down to many other essential components that are difficult to achieve, and if one does not have complete understanding of the issues that are at hand, it will be a challenge to have a successful campaign. This is why we state that writing is only the beginning because there are so many questions that you may have to ask yourself before you can even begin to create the writing that you desire.

Let us answer these questions for you. Let us be in charge of that strategy. Let us be the driving force behind the success of your campaign. Help us by believing and knowing that your organization is in great hands. Don’t get us wrong, though, your input and your questioning of how we are conducting content strategy are highly suggested. We only want to give you, as a business owner, as someone that has many hats to wear, some peace of mind in knowing that your needs will be met because it is our duty at b.iD to provide you with the best service, the best minds to help achieve your goals.

Copywriting examples by b.iD LLC. Copy that sells

Where Would You Use Content Creation Services?

As we stated before, content is everywhere you go. You can find content all over your home, you car, your neighborhood. Content comes in so many varieties but its purpose to inform, persuade and influence action remains intact. Below are the most common avenues in which content is disseminated.

Vision and Mission Statements

These forms of writing seem self-explanatory, but it’s a bit more complicated than that. For a vision statement, as the name implies, you have to look ahead, take a glimpse into the future, and see where your goals will possibly stand. In order to have a great vision statement, you have to identify where you want to go in a strategic manner in order for your business to succeed. As for mission statements, you need to understand your business fully in order to disseminate to the public what the mission of your business is. You have to think in the present. Ask yourself these questions: What exactly can you offer to prospective clients?, What does your business stand for?, What are its values?, What’s so different about your business from other establishments? If you answer these questions, your mission statement will create a sense of transparency, where trust is created. Trust is one of the positive aspects that any business can develop, helping overall strategy.

Tagline Creation

A slogan can make your organization stand out from the crowd! A few words is all it takes to take the visibility of your business to the next level!

Product Descriptions

Electronics, beauty products, your over-the-counter medicine, food supplies – the list goes on and on. They all need descriptions in order for these products to be marketed effectively.


Is your website selling your products or services and gaining leads for you even when your business is closed? It should be. The growth of the internet has made the need for businesses, brands and organizations to have an informative, mobile-friendly and engaging website imperative and writing content for websites is all about being succinct, easy to read, timely, and most of all, innovative.

Blog Writing

This form of writing is all about personality. It is about connecting to a target audience in a personable way. It’s one of the things that make blogging a great avenue to reach desired audiences. Remember for any business, in any industry, that wants to incorporate blogging into their marketing strategy must know that the being constant, being continuously engaged is key to having success.

Social Media

We live in a digital age. The use of social media has made communicating much easier and complicated at the same time. Companies from all industries, big or small, need social media in order to contact their customers and other stockholders with a human element. Communication to external audiences is key for your organization’s success, so your content must be remarkable.


They say that the print industry it’s on its way out, and we’re are here to tell you that it is here to stay! From newspapers to magazines, content plays a vital role in order for their audiences to be informed, entertained and inspired.

Capabilities Statement

Are you an entrepreneur, a spokesperson, or a motivational speaker? The right capabilities statement can not only highlight your accomplishments, your goals, and your vision, but it can also attract your audience to create actions.

About Us/Biographies

Clients need an immediate connection in order for them to invest in you and/or your business. An About Us or Biography should be story-like, because it is the most effective way for potential clients to believe in your brand. Anyone can relate to a good story, because most stories demonstrate the reasons for your success, the ups and downs, the path and the many obstacles your business and yourself have faced. Authenticity is what your clients want to see when they read and get to know you or your business.

These are just some of the most common ways in which content is used and created; however the ways in which strategic content can help your organization is infinite. Let us know your vision for your business or brand, and we’ll work on the content to aid in ensuring those goals are fulfilled.

Can We Really Write For Your Business?

Short Answer: Yes, We Can!

B.ID prides itself in having professional copywriters that are filled with vision, creativity, and unflinching drive. As soon as you state your needs for your organization, our creators are quick to work on how they will create content that will work with your goals. You will need dedicated copywriters that are determined to take your message to a level where it’s not only seen, but persuades or inspires your audiences, informs, or sparks action.

Writing is our copywriters’ passion and developing strong copy is their mission. In their personal lives, they have stated that their passion for writing has been instilled in them for as long as they can remember. It is a way for them to express their creativity, humanity and life inclinations. Their writing capabilities have driven them to be creative professionals, and we are very proud to have individuals that know they have your best interest at heart on our team. Our copywriters want your organization to flourish, and they will do so because they know what content can do for your business. They know that it takes strong strategy and determination to execute the best plan to make your organization memorable to your audience.

This is why we don’t want you to hesitate when it comes to writing strategically for your business. Our copywriters have your brands best interests in mind. We know your vision for your business is significant. Provide us your goals, and we will take care of the rest, or we should say effective and strategic writing!

Never underestimate the power of words.

They can make your business memorable to your desired audience.
See how b.iD can take your content from good to remarkable!