By definition branding is "the marketing practice of creating a name, symbol or design that identifies and differentiates a product/service/organization from other products/services/organizations."
A corporate identity is the overall image of a corporation, entity or business in the minds of the public, including but not limited to customers and employees as well as investors. One element of a brand's identity, and generally the most prominent, is its logo. Typically a brand's imaging and branding strategy will start with its logo while taking into account its industry and target audience, company tone, competition as well other factors. Regardless of design, a logo and the overall brand identity should be: Unique, Easily Comprehended, and Functional on Various Mediums. For more information on where to get started where you are just starting out or in need of a complete overhaul contact b.iD today and we can help you get your branding strategy focused and on target.
It is very easy to get lost in the crowd of hundreds if not thousands of images and advertising messages each potential customer, client, employee or investor is bombarded with everyday; which is why it is crucial to a business' success that it has a strong implemented branding strategy.
When thinking of your organization's existing branding, ask yourself the following: