By definition branding is “the marketing practice of creating a name, symbol or design that identifies and differentiates a product/service/organization from other products/services/organizations.” A corporate identity is the overall image of a corporation, entity or business in the minds of the public, including but not limited to customers and employees as well as investors. One element of a brand’s identity, and generally the most prominent, is its logo.
Typically a brand’s imaging and branding strategy will start with its logo while taking into account its industry and target audience, company tone, competition as well other factors. Regardless of design, a logo and the overall brand identity should be: Unique, Easily Comprehended, and Functional on Various Mediums. For more information on where to get started where you are just starting out or in need of a complete overhaul contact b.iD today, and we can help you get your branding strategy focused and on target.
Why would my organization need a Branding and Identity Strategy?
It is effortless to get lost in the crowd of hundreds if not thousands of images and advertising messages each potential customer, client, employee or investor is bombarded with every day; which is why it is crucial to a business’ success that it has a robust implemented branding strategy.
When thinking of your organization’s existing branding, ask yourself the following:
- Are the designs of your marketing materials on target not only for the business industry but its audience as well?
- Can the audience, in just a few short moments, tell that your messages and promotion represent your brand accurately or could it be anyone else’s?
If the answers to these are not a resounding YES, please contact b.iD where our professionals will work with you on building and implementing a strong branding and identity strategy that is sure to get your brand where you need it to be.
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