Be Committed Wellness (BCW) is a venture that was recently started by a woman with a passion for health and happiness. Patrina Mosca, a liscenced Massage Therapist, who knew she needed to have an online presence as she started her company and entrusted b.iD with building BCW's brand from the ground up.
Topp Knotch Personnel, Inc. (TKP) started in 1995 and has reached a milestone that many companies aim for; 20 years in buiness. To celebrate this achievement TKP brought b.iD in to give them an update while keeping a similar feel to their pre-existing image. After our research is one point that was noted was that many of the companies within the industry utilized the same blue, green and white color scheme, just as TKP was using.
Being in an industry that deals with helping people in one form or another, it was concluded that TKP's branding needed to have a warmer, more approachable feel. The cold blue and green was paired with a light yellow, adding warmth needed to separate TKP from its competition but keeping in line with the professionalism of Topp Knotch Personnel.