The Importance of Logos

What Is A Logo and Why Is It Important?

Logos are simply everywhere. You can see logos on billboards, pamphlets, emails, brochures, products, and basically anywhere you can think of. They serve a significant purpose. Can you name some of the most iconic logos of all time? We are certain that you know a few of them. You may be familiar with McDonald’s golden arches logo or Starbucks’ alluring siren logo. There are also other important symbols that are immediately recognizable such as the logos from Apple and Nike. Most people can instantly name the company that is behind the logo. Do you know how companies make that possible? It all comes down to brand identity.

For starters, let us define what a logo represents. A logo is a symbol or design that represents a company’s identity that is typically created for the purpose of recognition from consumers and the general public. They are essential because these symbols will represent the company as a whole and will be on company products and communications. A logo must be able to exude the essence of an organization. If you have certain elements in your logo, then it will have a positive impact on your business for years to come. Below we will discuss the most essential reasons that you should put a lot of thought and effort into your logo design.

First Impressions Matter

They say you shouldn’t judge a book by its cover. That is very true, but this popular phrase is usually reserved for individuals. When it comes to your organization’s logo, you should definitely expect for consumers to judge every single aspect of your logo. As people, we tend to be drawn to great visuals. We love colors. We love a great range of shapes. Since the visual aspect is so important, businesses should consider what kind of designs should be used to create the best response from consumers. There have been countless studies that businesses all over the world have used as a reference to understand which colors, shapes, and designs have been the most effective in creating a positive response from the public. Color, for example, plays an integral role in making a logo stand out. Each color has meaning and purpose and can be used to elicit certain emotions or communicate subtle ideas.

Take the color red. It is by far one of the most popular choices that businesses (including us) use. Red translates to passion, intensity, and love. Green translates to hope, relaxation and peace. Blue translates to trust, conservatism, and faith. Many restaurants, for example, use the colors red and yellow to draw in consumers. Because these colors have a certain level of intensity, they are able to create an effect on the public that will create an action. In this case, the action is getting the consumer to purchase food. For more information regarding the psychology of color, see our article to get all the details regarding the most popular colors that brands use to obtain consumers. Once you understand what design elements are most important to you and if your logo compliments the identity of your business (as we will explain next), make sure that your logo is visible in every aspect of your business and is seen on your marketing materials, such as business cards, pamphlets, and other advertisements. Your logo should also be on your newsletters, emails, and website.

How A Logo Can Impact Your Organization’s Brand Identity

When developing your logo, it is critical that all design elements of your logo correspond with the vision of your business, your target audience, and most importantly, your brand’s identity. Whether a business organization is developing a new logo or updating an existing one, you must decide what message you want to communicate to consumers through your logo. Developing a logo that communicates all of the aforementioned information can be a difficult task but it doesn’t have to be. Let’s start from the bottom: think about the basics of your business. For example, if you are a restaurant that specializes in gourmet burgers, your logo may incorporate a burger somewhere in the design. This makes perfect sense and immediately communicates to the public that you sell burgers. Using a burger in the design is an example of one element in a logo, however, there are many unique ways that you can incorporate it into your logo design.

Creating this type of logo can be advantageous if your restaurant is located in a place where burgers are hard to find. But, in most cases, finding a burger place to eat isn’t. Being straightforward and simple can work, but you may have to consider the competition. There are ways in which you can differentiate your business from others. A logo is a perfect way of doing so. You can use elements of design that can convey the message you are trying to deliver through your logo without being obvious. Take the burger restaurant for example. Because it is an establishment that serves gourmet burgers and you are trying to attract a certain audience, you can create a logo that has design elements that produce certain emotions. If you are planning to incorporate text, use a font that produces a feeling of distinction and tells consumers that your restaurant is of high quality. If you are not planning on using text, make certain that you are using colors and designs that are best suited for the identity you are trying to deliver. In this case, using visual elements that produce a sense of quality and excellence in burgers is absolutely needed.

When Change represents In A Logo

Change is the only constant in business and life. A change in the design of a logo is highly suggested if your organization is going through major changes, such as a merger, or if your business if adding more services and products. Your logo must reflect that change. Many business leaders, unfortunately, don’t seem to find the need to change certain aspects of their logo. Change can be uncomfortable for many business leaders. We, as well as some of the most prominent designers, understand that change can be a pain point for businesses, however, if a branding strategy professional tells you that a logo change is necessary after a thoroughly investigating and research, then it is in the best interest of the organization to do so. It may be difficult to digest the new changes of a logo, but it will have a powerful effect on the brand’s identity in the long run. Business leaders must understand this to continue to run a successful company. Having an open mind in some cases is important, especially if you have experts advising senior leaders that change is absolutely needed if a business wants to have long-term success.

Your Logo May Not Be The Entire Brand, But It Should Never Be Overlooked!

As you can see, a logo is not only an ordinary visual element for your company. It is a symbol that represent your entire business. It is a symbol that describes your brand’s identity through significant design elements. Whether you are looking to create your first logo or add or subtract certain elements to keep up with the changes of your business, b.iD is here to guide you in creating the logo that will present your organization’s identity in the best way possible.

For more information regarding logo design, contact us to get started!